When teachers assign students a research project, how many of them ask students for ONLY one source of evidence? ZERO. When any of us decide to buy a car, how many of us go into a dealership and choose the best looking vehicle or the least expensive model without doing some research? ONLY THE CAVELIER FEW! So why is it that we “SHOP” for a college without doing extensive research? Because we, as parents, do not know that we are supposed to do so. We assume that the college research tools provided by the guidance counseling department are the most comprehensive available. OR, at least, that is what I thought when my daughter was in high school. But, guess what? That is not always true. Take Naviance, for example. It is the college search engine of choice for most school districts. WHY? Because it is the only site where students can maintain one account from middle through high school.